Developed a user-centered design (UX) for a personal finance app focused on savings and budgeting. The process involved user research, wireframing, prototyping, and iterative testing to ensure an intuitive and seamless user experience. The app aims to empower users in managing their finances effectively, providing a user-friendly interface and offering personalize Financial Advisor attention for budget tracking and savings goals. Attention to user feedback and continuous refinement was prioritized throughout the design process to enhance overall usability and satisfaction. Duration: December 2023 - March 2024

Problem Statement:

Many individuals, working in various professions, aspire to pursue their entrepreneurial dreams but struggle with gaining control over their finances due to a lack of time and poor knowledge of financial management. Additionally, people across different walks of life encounter challenges in budgeting, saving, managing debts, and increasing their income to achieve various financial goals

Goal Statement:

Our app aims to address financial obstacles by providing guidance, resources, and support to help individuals achieve financial stability and realize their aspirations, whether it's starting a business, buying a home, saving for education, or planning for retirement. With our app, users can also access personalized attention from financial advisors, who can offer tailored advice and assistance to help them navigate their financial journey more effectively.

My Role:

User Experience (UX) Designer / Product Designer

My Responsabilities:

Initial user research
User interface desing
Usability testing
Iteration and refinement
Final delivery

Project done with Figma

RESEARCH

We initiated our research endeavor by distributing surveys to a targeted group of individuals, leveraging Google Forms as our primary tool. This approach allowed us to delve deeper into understanding our users' perspectives and to pinpoint significant pain points within the market. By gathering insights directly from our audience, we aim to refine our strategies and solutions to better cater to their needs and enhance overall user experience.