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Cristal Candeloro
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PROJECT
(Latin Ametican Client)
Responsive website design created for a company specializing in the sale of organic products (fruits and foods based on them such as smoothies, parfaits, teas, lemonades, healthy breakfasts, etc). The page is primarily aimed at people seeking a healthy lifestyle, but it is also open to anyone who needs nutritious products, including the elderly and those with special dietary needs, such as diabetes. Its goal is to offer delicious and healthy options for everyone, allowing them to enjoy a balanced diet without giving up the pleasure of eating something delicious.
Design done in Figma
Problem Statement
The problem we aimed to solve with this website was the need for an accessible and attractive platform that would facilitate the purchase of healthy and sustainable organic foods. We wanted to address accessibility, allowing people to adopt a healthier lifestyle without sacrificing the pleasure of enjoying delicious meals, while always guaranteeing product quality.
Goal Statement
The goal was to create an online platform that simplified the process of ordering healthy and organic food, providing a convenient and accessible shopping experience for users. We wanted to offer a practical solution for those looking to adopt a healthier lifestyle, allowing them to easily access nutritious and sustainable food options from the comfort of their home.
User Research Summary
During our research, Google forms were sent to a group of users of different ages. We were unable to interview the target user due to limited accessibility. However, from the results of our interviews, we found a series of valuable perspectives that we had not initially considered: people with dietary requirements for health reasons, people with limited access to transportation, and older adults who are not very familiar with technology. These discoveries were fundamental in adjusting our approach and ensuring that our design is truly inclusive.
EMPATHY MAPS
USER PERSONAS
SITEMAP
LOW-FI WIREFRAMES
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LOW-FI PROTOTYPE
HIGH-FI WIREFRAME (Mobile Version)
HIGH-FI WIREFRAME (Web Version)
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